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This is an original B2 Japanese poster, printed in 2008, for the release of “Ponyo on the Cliff by the Sea” (崖の上のポニョ).
“Ponyo on the Cliff by the Sea” is the 10th animated feature film directed by Hayao Miyazaki. It’s about an enchanted goldfish who befriends a little boy named Sosuke. However, their relationship threatens to cause a dangerous flood that will engulf the world. Fearing this, the goldfish’s parents, Fujimoto, the wizard, and Gran Mamare, the Sea Goddess, decide to test the youngsters to see if their love is true.
This poster’s illustration is a direct shot from the movie, instead of a stylized reenactment. There is a terrific variety in texture and color in this poster, and you can admire Ponyo’s unique look, that illustrated storybook style that Studio Ghibli has danced around and played with on various shorts and features.
This is a very effective movie poster because, not only is it visually attractive, it establishes the central drama of the story and introduces us into Ponyo’s world. The Japanese text, “生まれてきてよかった。” which translates to, “I’m glad I was born”, reveals to us the movie’s theme, aimed for young children.
It was producer Toshio Suzuki’s idea to use the scene where Ponyo and Sosuke meet.
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