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This is an original B2 Japanese poster, printed in 2013, for the release of “The Tale of Princess Kaguya” (かぐや姫の物語).
“The Tale of Princess Kaguya” is adapted from “The Tale of the Bamboo Cutter”, the 10th Century work that is the oldest surviving folktale in Japanese literature.
Kaguya’s art style is purely expressionist, continuing the watercolor style begun by Yamadas, and continued by a number of Studio Ghibli short films. It remains a very unique style, and with this picture, Takahata pushes the art style to its absolute limits.
Three different posters were created for “The Tale of Princess Kaguya”, all of them featuring the princess herself.
In a complete turnabout from the happily sleeping princess of the first poster, this one presents her as a pitiful figure lying in the snow, giving a sense of the film’s overall mood.
Keen observers will notice that this illustration riffs a famous scene from Horus, Prince of the Sun, where the conflicted anti-heroine Hilda battles winter wolves and collapses in the snow. This suggests common themes in the story, which is based on a famous Japanese myth about a supernatural woman who is born inside a tree, grows to adulthood, and escapes from her troubled life to the moon.
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